Julian Foulds

SmartOSC - Smart problems need smart solutions

I'm currently the content marketing executive at SmartOSC so this page will be regularly updated with all things B2B and B2C ecommerce in Asia-Pacific and beyond.

Sitecore Commerce B2B Accelerator | SmartOSC | Your Trusted Ecommerce Partner

Ecommerce agencies want the best for their B2B clients.

However, an effective wholesale system has distinct demands and requires unique capabilities when compared to B2C. The Sitecore Experience Commerce B2B Accelerator is designed to completely enhance Sitecore Experience Commerce, tailoring it to wholesale processes and allowing it to:

This brochure will outline how B2B merchants can benefit from outstanding features for both storefront and backend including personalised catalog, quick order

Remote Team Management Playbook with Shopify Plus | SmartOSC | Your Trusted Ecommerce Partner

Times are changing, and so is the dynamic between business and employee. Modern workers value more flexibility in how and where they work, while ecommerce brands need to be able to serve their customers wherever and whenever they need.

Welcome to the era of remote teams.

In the Remote Team Management Playbook we discuss practical strategies and information to help businesses make informed decisions on how to maximise the effectiveness of a remote strategy and utilise it to improve their busine

COVID 19 Ecommerce Impact | SmartOSC | Your Trusted Ecommerce Partner

This nasty little mutation has dominated global media and sparked speculation of total commercial shutdown with no surefire prediction for vaccine development on the horizon. The pressure lies with government and health officials and workers as they scramble to establish the best course of action for minimising the rapid spread of the coronavirus.

But what might ecommerce merchants be wondering right now?

Will the boredom and stress from quarantine cause more consumers to seek “retail therapy”

Shopify Joins Libra | SmartOSC | Your Trusted Ecommerce Partner

Keep an eye on Shopify looking for a way to eliminate pesky credit card fees and increase fluidity for ecommerce transactions - a benefit to both consumer and merchant especially in regions lacking credit card penetration and financial infrastructure.

Shopify has its sites (pun intended) set on global domination – in the most positive way possible – and they won’t let the fact that some regions aren’t quite conventionally “prepared” for ecommerce yet stop them.

Effectively introducing ecommerc

BigCommerce Multi-Currency - SmartOSC | SmartOSC | Your Trusted Ecommerce Partner

Big things are happening for merchants looking to expand internationally by offering a more localised experience no matter where their customers are. 76% of online shoppers want the option to complete purchases in their preferred currency, and BigCommerce has rolled out extensive native multi-currency features to equip businesses for global selling.

“BigCommerce, the leading open SaaS ecommerce platform for fast-growing and established brands, today introduced a comprehensive suite of multi-cur

Sitecore XC Version Update 9.3 | SmartOSC | Your Trusted Ecommerce Partner

The latest Sitecore XC 9.3 version update adds sharpened performance and improved CX tools to the already impressive Experience arsenal. This update ushers in powerful scalability enhancements while continuing to focus on improving the overall experience both internally and for customers.

Sitecore’s philosophy has always been to promote engagement with customers while equipping employees with easy-to-use controls over how web content is presented. This only gets better with the recently release

Sitecore Gold Solution Partner | SmartOSC | Your Trusted Ecommerce Partner

SmartOSC is a leading Sitecore agency with proficiency using the entire Sitecore Experience Cloud suite and developer of the Sitecore Experience Commerce B2B Accelerator.

Sitecore is the leading global digital experience platform and as of December 2019, SmartOSC is proud to be formally considered a Gold Partner in recognition of our abilities as a best-in-class Sitecore solution provider with a comprehensive understanding of how to leverage the platform to best suit our clients’ needs.

SmartO

Whitepaper - Designing and Delivering a Winning Practical Ecommerce Promotion

Running a successful ecommerce holiday promotion requires a winning mindset and a practical, actionable strategy. You’ll need to go above and beyond conventional practises to come out on top nowadays, so you’ll need the right tools and knowledge to avoid any missed opportunities.

In this whitepaper, we’ll discuss:

-Gauging competition and the scope of the market
-Thinking like a customer to better attract buyers
-Planning a schedule and budget for your promotions
-The variety of advertising channels available
-Best practises for refining your advertising campaigns
-How to automate your marketing efforts
-Maintaining an omnichannel presence

There are a lot of moving parts and it can be easy to overlook important considerations, so SmartOSC, Magento and Emarsys have teamed up to make sure you won’t skip a beat during the Q4 holiday rush!

Meet Magento Asia 2019 Continues the Ecommerce Movement in Asia and Beyond | SmartOSC | Your Trusted Ecommerce Partner

Meet Magento Asia 2019 continued its success as the preeminent event for ecommerce practitioners throughout the region and beyond. This year’s occasion saw attendees from hundreds of multinational brands including Sony, PayPal and ASUS with over 800 individuals from all corners of the industry.

The event took place on November 12th at the Siam Kempinski Hotel in Bangkok, Thailand.

“The entire session of the second Meet Magento Asia event was a very fruitful one. I got the chance to meet like-m

Headless Commerce | SmartOSC | Your Trusted Ecommerce Partner

Ecommerce buzz word of the year. Preached by many as the future of ecommerce itself. Everyone in ecommerce has undoubtedly heard of headless commerce in the last year-or-so and the pragmatic advantages it offers by severing the connection between the front and back end components inherent in full-stack solutions. Headless commerce instead relies on APIs to connect the dots and deliver the full package.

“Headless commerce” is where the front-end and back-end of a commerce platform are de-coupled
The BigCommerce Blog •

How to Choose the Best Ecommerce Order Management System

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Order Management Systems: How to Pick the Best OMS for Ecommerce

In ecommerce, the merchant and the customer share a common goal: to get the product from customer order entry to customer porch as quickly and accurately as possible. To achieve this, businesses must have an efficient and flexible order management system th

Gartner Recognizes SmartOSC for Sitecore B2B Accelerator | SmartOSC | Your Trusted Ecommerce Partner

Most people know Sitecore as a leader in the digital experience sphere, and possibly for the Sitecore Experience Commerce platform that targets mostly B2C merchants. Now, partnered with SmartOSC, the Sitecore Commerce B2B Accelerator is getting recognized as an essential tool to enhance Sitecore’s B2B potential.

The article, published on Gartner.com in late August, points out Sitecore’s limitations and acknowledges the gap that the B2B Accelerator is intended to fill:

“Narrow focus: Sitecore t

Sitecore Commerce B2B Accelerator | SmartOSC | Your Trusted Ecommerce Partner

Ecommerce agencies want the best for their B2B clients. However, an effective wholesale system has distinct demands and requires unique capabilities when compared to B2C. The Sitecore Commerce B2B Accelerator is designed to completely enhance Sitecore Experience Commerce, tailoring it to wholesale processes and allowing it to:

This brochure will outline the key benefits for both agencies and B2B clients and explain the outstanding features for storefront and backend including personalized catal

B2B Marketing Behavioural Segmentation | SmartOSC | Your Trusted Ecommerce Partner

Traditional marketing techniques are a dying breed. Strategies like market and customer segmentation have long been rites of passage for growing etailers, and while demographic information is still keenly insightful, it takes an even deeper examination of user habits to stay ahead nowadays.

Practical commerce idealizes actionable solutions applied to real challenges, and nothing is more practical than better understanding your customers.

Understanding their habits and how your visitors/custome

Whitepaper - Practical Commerce: The Lean Approach to ANZ Ecommerce Growth | SmartOSC | Your Trusted Ecommerce Partner

ANZ ecommerce merchants that hope to remain sustainable and competitive need to start thinking more practically about what they offer their customers:

SmartOSC introduces a 'practical' approach to developing a lean ecommerce store. Reaching market as quickly and effectively as possible is the optimal strategy, and unnecessary restrictions will only impede the process. A lean model is the ideal solution for merchants hoping to launch, sell and grow quickly.

Whitepaper: B2B E-Commerce Starts Here | SmartOSC | Your Trusted Ecommerce Partner

Brands like Coca-cola and Home Depot implemented similar strategies to those outlined in this report, albeit at a grand scale, to achieve real, scalable results.

The most important thing to start your digital transformation journey is not to first become an expert on B2B Commerce, but to utilize the correct resources that complement your business strategy and learn as you grow, constantly innovating and adapting your model while leveraging the significant benefits that B2B E-Commerce presents.
Magento •

Practical Commerce|

South East Asian ecommerce merchants that hope to remain sustainable and competitive need to start thinking more practically about what they offer their customers:

This whitepaper will explain the practical approach to ecommerce, provide you with the knowledge needed to implement an MVP model, and demonstrate success stories from real brands that have applied these concepts to great success. The power and adaptability of Magento make it the ideal solution for merchants hoping to launch, sell an

Shopify Plus CBD Growth Op The Ideal Platform for Hemp-Driven Ecommerce Growth | SmartOSC | Your Trusted Ecommerce Partner

American ecommerce merchants currently navigating the complicated cannabidiol regulatory environment can take a breath of fresh air now that Shopify offers new features designed to provide an unhindered platform experience despite the divisive nature of the industry.

As of September 17th, Shopify has asserted its position on retail embracing the projected $22 billion by 2022 CBD industry. This represents a big step forward for removing the stigma surrounding cannabis products and an acknowledge

A Glimpse into Ecommerce Platforms in 2019 | SmartOSC | Your Trusted Ecommerce Partner

The world of ecommerce never sleeps, so it’s important to stay on top of every update to stay in the loop.

SmartOSC is proud to be partnered with the leading platforms and innovators in the industry, so this article will summarize their notable announcements and improvements so far and remaining in 2019.

Since its acquisition by Adobe last year, Magento has made great strides in maintaining its role as a market leader in the PaaS classification. That being said, improvements are constantly bei

Shopify Unite 2019 Enhanced Control Automation and Experience Shopify Plus Merchants | SmartOSC | Your Trusted Ecommerce Partner

Shopify Unite 2019 marked one of the largest and most significant events to date. Shopify announced a huge number of features that could ostensibly alter the eCommerce landscape for all merchants, expanding their capabilities and moving closer to a complete omnichannel solution.
• None Enhanced storefront design features: a previous setback for Shopify users were the customization restrictions with the theme editor, namely for any pages other than the homepage. Shopify has announced sections on

Salesforce CC to Deliver Dynamic Commerce Experiences | SmartOSC | Your Trusted Ecommerce Partner

Over the past 20 years, Salesforce has pioneered the cloud-based customer relationship management software model, now boasting more than 150,000 users. Their ongoing success can be largely attributed to the double-digit growth in sales, customer satisfaction and marketing ROI that businesses have enjoyed as a direct result of using their family of products.

One could say that Salesforce has a finger in every pie, as their entire suite of SaaS products range from marketing to analytics to commer

Shopifyplus vs Shopify | SmartOSC | Your Trusted Ecommerce Partner

Shopify is a force to be reckoned with in the small-to-mid size eCommerce market. With over 800,000 merchants currently using the platform, it’s difficult to argue with their success.

But Shopify is also hard at work on their enterprise solution, Shopify Plus, which is designed for high growth, high volume businesses that need the power and support necessary to scale. To know if your business is prepared for the jump to the big time, it’s important to understand the distinctions between the two

Ecommerce Automation: Shopify Flow will Relieve Growing Pains for Merchants | SmartOSC | Your Trusted Ecommerce Partner

The bigger the business, the higher the volume of tasks. Even small tasks, when repeated hundreds or thousands of times, can begin to take away from other operational aspects that deserve more attention. Shopify Flow, a free extension available to Shopify Plus+ enterprise sellers, seeks to solve this problem by automating monotonous and even more complex tasks using customized workflows.

A nimble business is a winning business in eCommerce. Companies that can quickly adapt and have systems that
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